- Outdated digital presence
- Fragmented brand messaging
- Confusing information architecture
An outdated site and fragmented messaging across multiple subsidiaries left users struggling to navigate services and find consistent information.
Multiple subsidiaries, fragmented messaging and an outdated digital presence made it hard for users to navigate services. The Planet Group needed one identity across all of it.
I redesigned theplanetgroup.com as a unified platform — consolidating business units under one brand with streamlined navigation, clear service discovery and a flexible CMS.

Enterprise sites are group projects with high stakes. Here’s how this one came together.
An outdated site and fragmented messaging across multiple subsidiaries left users struggling to navigate services and find consistent information.
A redesigned theplanetgroup.com consolidating multiple business units under one identity, with streamlined navigation and clear pathways to services.
I directed the rebrand strategy and design system, built the responsive site in Webflow, integrated flexible CMS collections and partnered with executive stakeholders on long-term business alignment.
A unified presence supporting multiple subsidiaries, better clarity for prospective clients and partners, and an architecture that expands seamlessly into new markets.
Enterprise rebrands live or die on consistency. This one turned a scattered family of brands into a single, navigable story.
MORE WORK ↗Have an interesting project? Feel free to reach out and talk it through. I’ll make it sharper.