← Work / The Planet Group
Case study · Client work
Unifying a global brand under one digital experience.
- Enterprise
- Web
The Planet Group
The challenge
Multiple subsidiaries, fragmented messaging and an outdated digital presence made it hard for users to navigate services. The Planet Group needed one identity across all of it.
What I did
I redesigned theplanetgroup.com as a unified platform — consolidating business units under one brand with streamlined navigation, clear service discovery and a flexible CMS.
One platform, one identity.
A redesigned theplanetgroup.com consolidating multiple business units under one identity, with streamlined navigation and clear pathways to services.
- Unified platform
- Streamlined navigation
- Clear service discovery
Strategy to ship.
I directed the rebrand strategy and design system, built the responsive site in Webflow, integrated flexible CMS collections and partnered with executive stakeholders on long-term business alignment.
- Digital rebrand strategy
- Design system direction
- Responsive Webflow build
- CMS integration
- Executive stakeholder alignment
Built to expand.
A unified presence supporting multiple subsidiaries, better clarity for prospective clients and partners, and an architecture that expands seamlessly into new markets.
- Unified web presence
- Clearer client experience
- Scalable architecture
One site. Every subsidiary.
Enterprise rebrands live or die on consistency. This one turned a scattered family of brands into a single, navigable story.
“He thinks through problems from angles other people miss, and he has a knack for turning even a vague ask into something polished and impactful.”
