← Work / GorillaTAG VR
Case study · Client work
Refreshing the identity of a 5M+ player gaming phenomenon.
- Branding
- VR
GorillaTAG VR
The challenge
A VR game growing faster than its brand. The identity no longer matched the game’s trajectory, and players needed a real home on the web.
What I did
I directed a full visual identity overhaul — logo, guidelines and a scalable system reflecting the game’s playful-but-competitive spirit — and a new website centralizing updates, community resources and downloads.
Identity, respawned.
A modernized identity reflecting the game’s playful yet competitive spirit, a website centralizing updates and downloads, and a system adaptable to future expansions and partnerships.
- Modernized visual identity
- New community website
- Scalable brand system
Culture to canvas.
I directed the complete overhaul, translated the community’s culture into brand strategy alongside a fast-moving team, and kept the brand consistent across digital and community channels.
- Visual identity overhaul
- Logo & brand guidelines
- Website design
- Community-driven brand strategy
5 million strong.
A refreshed identity for a major VR platform, a stronger connection with a 5M+ player community, and positioning for sustained growth and partnerships.
- Refreshed major VR brand
- Stronger community connection
- Growth-ready positioning
Built for players, not slide decks.
Gaming brands live in Discord servers and clip compilations. The identity had to survive — and thrive — in the wild.
