- Identity behind the growth curve
- No central digital home
- Onboarding friction
The brand identity lagged the game’s rapid growth, and the community lacked a refreshed digital platform for engagement and onboarding.
Refreshing the identity of a 5M+ player gaming phenomenon.
Lead Designer
Branding
VR
[ HERO MEDIA PLACEHOLDER — GAME REEL ]
A VR game growing faster than its brand. The identity no longer matched the game’s trajectory, and players needed a real home on the web.
I directed a full visual identity overhaul — logo, guidelines and a scalable system reflecting the game’s playful-but-competitive spirit — and a new website centralizing updates, community resources and downloads.
[ LEAD DESIGNER ]
SCHEDULE A CALL ↗
PLAYER COMMUNITY
5M+
SCOPE
Full identity
PLATFORM
VR
SHIPPED
2020
[ IDENTITY PLACEHOLDER ]
Rebranding a moving target, mid-growth-spurt. Here’s how it went.
- Modernized visual identity
- New community website
- Scalable brand system
A modernized identity reflecting the game’s playful yet competitive spirit, a website centralizing updates and downloads, and a system adaptable to future expansions and partnerships.
- Visual identity overhaul
- Logo & brand guidelines
- Website design
- Community-driven brand strategy
I directed the complete overhaul, translated the community’s culture into brand strategy alongside a fast-moving team, and kept the brand consistent across digital and community channels.
- Refreshed major VR brand
- Stronger community connection
- Growth-ready positioning
A refreshed identity for a major VR platform, a stronger connection with a 5M+ player community, and positioning for sustained growth and partnerships.
Built for players, not slide decks.
Gaming brands live in Discord servers and clip compilations. The identity had to survive — and thrive — in the wild.
MORE WORK ↗Let’s build
something together.
EMAIL ME
[ GET IN TOUCH ]
Have an interesting project? Feel free to reach out and talk it through. I’ll make it sharper.