[ LPGA TOUR — 2017 ]

Elevating women’s golf through creative campaigns.

Creative Designer Campaign Print
[ HERO MEDIA PLACEHOLDER — CAMPAIGN REEL ] LPGA Tour — project imagery

The tour needed more visibility for tournaments and more recognition for its athletes — across billboards, broadcasts, venues and everything in between.

I designed billboards, advertising campaigns and official event programs, created branded visuals consistent with the LPGA’s global identity, and documented tournaments through photography.

[ CREATIVE DESIGNER ] SCHEDULE A CALL  ↗
STATES CA · NJ · FL
SURFACES — BILLBOARD, PRINT, EVENT, PHOTO 4+
WHERE THE DECADE BEGAN 2017
SUBJECT Women’s golf
[ BILLBOARD PLACEHOLDER ]Citywide Campaigns
CITYWIDE CAMPAIGNS
[ EVENT PROGRAM PLACEHOLDER ]Tournament Collateral
TOURNAMENT COLLATERAL

Campaign work across three states and every surface. Here’s the swing.

[ VISIBILITY GAP ]
  • Tournament visibility
  • Athlete recognition
  • Multi-channel reach

The organization needed to boost tournament visibility and athlete recognition across multiple media channels while creating engaging fan experiences.

[ EVERY CHANNEL, ONE IDENTITY ]
  • Billboards & advertising
  • Official event programs
  • Documentary photography

Comprehensive marketing collateral — billboards, ads and official programs — with visually distinctive materials showcasing athletes, extended through digital and print.

[ INK, PIXELS & FAIRWAYS ]
  • Billboard & campaign design
  • Event program design
  • Branded visuals
  • Tournament photography

I designed the campaigns and programs, created visuals consistent with the LPGA’s global identity, documented tournaments, and aligned creative with sponsorship objectives alongside agency teams.

[ LOUDER FAIRWAYS ]
  • Stronger tour visibility
  • Elevated athlete profiles
  • Global fan engagement

Strengthened visibility across broadcast, venue and citywide advertising, elevated athlete recognition, and supported the global expansion of a leading women’s sports organization.

Where the decade of damage began.

My first big stage: campaigns for world-class athletes. Everything since traces back to these fairways.

MORE WORK ↗
[ RELATED WORK ]
VIEW ALL WORK ( + )

Let’s build
something together.

EMAIL ME
[ GET IN TOUCH ]

Have an interesting project? Feel free to reach out and talk it through. I’ll make it sharper.

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