← Work / Seattle Kraken
Case study · Client work
Building the brand presence of the NHL’s newest team.
- Broadcast
- Experience
Seattle Kraken
The challenge
A brand-new NHL franchise needed a distinctive presence. A growing fanbase needed content worth showing up for — on every platform and every screen in the arena.
What I did
I produced cross-platform content ranging from social campaigns to in-arena visuals, designed broadcast graphics and promotional assets for Climate Pledge Arena, and worked with marketing leadership to activate community and youth programs.
Every screen in the building.
Content across three key areas: live broadcast and arena graphics for the team, dynamic social content and promotional materials for fans, and collaborative community program strategy serving both.
- Live broadcast & arena graphics
- Social content & promos
- Community program strategy
Storytelling on ice.
Produced cross-platform content from social campaigns to in-arena visuals. Designed broadcast graphics and promotional assets for Climate Pledge Arena. Balanced storytelling and brand consistency across digital and physical experiences.
- Cross-platform content production
- Broadcast graphics design
- Social media campaigns
- In-arena visuals
- Community program activation
The atmosphere.
Expanded the team’s digital presence with a growing fanbase, strengthened the game-day atmosphere through immersive visuals, and supported youth hockey community programs.
- Expanded digital presence
- Stronger game-day atmosphere
- Youth hockey programs supported
Brand consistency, at hockey speed.
From broadcast trucks to jumbotrons to feeds, the same story had to land everywhere at once. That’s the kind of pressure that makes the craft sharper.
“Nathan brought a level of polish to our program branding and arena graphics that made the Iceplex feel like a true extension of the Kraken brand.”
