A brand-new NHL franchise needed a distinctive presence. A growing fanbase needed content worth showing up for — on every platform and every screen in the arena.
I produced cross-platform content ranging from social campaigns to in-arena visuals, designed broadcast graphics and promotional assets for Climate Pledge Arena, and worked with marketing leadership to activate community and youth programs.
A new team has no history to lean on — every asset helps write the first chapter. Here’s how the work came together.
The franchise needed to establish a distinctive presence as the NHL’s newest team, while fans needed engaging multi-platform content and arena experiences worth remembering.
Content across three key areas: live broadcast and arena graphics for the team, dynamic social content and promotional materials for fans, and collaborative community program strategy serving both.
Produced cross-platform content from social campaigns to in-arena visuals. Designed broadcast graphics and promotional assets for Climate Pledge Arena. Balanced storytelling and brand consistency across digital and physical experiences.
Expanded the team’s digital presence with a growing fanbase, strengthened the game-day atmosphere through immersive visuals, and supported youth hockey community programs.
From broadcast trucks to jumbotrons to feeds, the same story had to land everywhere at once. That’s the kind of pressure that makes the craft sharper.
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